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Event production & experiential marketing

We build experiences
people don't forget.

From multi-day festivals and premium brand activations to intimate private celebrations and brand dinners — True Hospitality Creative produces events that move people, build brands, and create lasting impressions.

Start a project See what we do →
Tequila Fest — festival grounds at night, Count de Hoernle Amphitheater Festival production
Ilegal Mezcal brand activation — vintage VW bus photo booth Brand activation
Al pastor taco — culinary experience at Tequila Fest Culinary experience
200+
Events produced
2,500+
Attendees per flagship event
30+
Brand partners
15+
Years of experience
Live music at Tequila Fest — The Resolvers on stage
Featured event
The Tequila Fest
South Florida · 2,500+ Attendees · 30+ Brands
Our work
Events that speak for themselves.
South Florida
The Tequila Fest 2025
2,500+ attendees · 30+ brands · live music
Tampa, Florida
AltBev Expo 2026
trade show · beverage brands · buyers & sellers
What we do

Full-service event production,
start to finish.

Work with us →
01
Festival & Multi-Day Events
End-to-end production for large-scale, multi-day experiences. We handle permitting, vendor management, talent coordination, sponsorship fulfillment, and full on-site operations so you don't have to.
Production Permitting Logistics Sponsorship
02
Brand Activations & Experiential Marketing
We design and execute experiential moments that connect beverage brands, corporate sponsors, and audiences in ways that generate real ROI — not just impressions. Pop-ups, sampling events, and immersive activations.
Beverage brands Pop-up Sampling Immersive
03
Private & Personal Events
Birthday celebrations, baby showers, milestone dinners, and intimate gatherings produced with the same attention to detail as our flagship events. No event is too personal — we make every moment count.
Birthday Baby shower Dinner party Milestone
04
Farmers Markets & Community Events
Block parties, neighborhood markets, and community-driven activations that build local presence, drive foot traffic, and connect brands with the people that matter most.
Community Market Block party Local
05
Brand Dinners & Culinary Experiences
We coordinate special brand dinners that bring restaurants, beverage brands, and food products together for intimate, high-impact experiences. Perfect for product launches, press events, and partner cultivation.
Restaurant Beverage Product launch Culinary
06
Consulting & Event Management
Production consulting, SOP development, staff training, and operational support for hospitality businesses and event companies. We bring structure, systems, and expertise to your existing operation.
Consulting SOPs Staff training Operations
About THC

Built on real
hospitality.

True Hospitality Creative is the production company behind some of South Florida and Western North Carolina's most memorable experiences. Founded by Joe Durkin, THC operates as the ownership and production entity behind multiple events and brand partnerships — keeping operations clean, liability structured, and quality uncompromised.

We work with beverage brands, corporate sponsors, municipalities, nonprofits, restaurants, and private clients who want more than just a vendor — they want a creative partner who shows up and delivers.

Work with us
Founder
Joe Durkin — event producer, hospitality consultant, and experiential marketing strategist with 15+ years building events from the ground up.
Structure
THC operates as the parent LLC for flagship events and production partnerships — including The Tequila Fest, AltBev Expo, Turkey Bash, and Invasive Species Festival.
Markets
South Florida (Fort Lauderdale, Miami, Palm Beaches) and Western North Carolina (Asheville region).
Contact
joe@TrueHospitalityCreative.com
Where we work

Two markets.
One standard.

Primary market
South Florida
Our home base. We've produced events across Fort Lauderdale, Miami, and the Palm Beaches for beverage brands, corporate sponsors, nonprofits, and municipalities. From Broward to Miami-Dade, we know the venues, the vendors, and the people that make things happen in South Florida.
  • Fort Lauderdale & Broward County
  • Miami & Miami-Dade
  • The Palm Beaches
  • Flagship festivals & brand activations
Secondary market
Western North Carolina
Asheville and the surrounding mountain region is one of the most vibrant event markets in the Southeast — and a growing focus for THC. We produce curated festivals, artisan food and beverage experiences, and community activations that fit the culture and character of WNC.
  • Asheville & Buncombe County
  • Mountain region events
  • Artisan food & beverage focus
  • Community & festival production

We work with

Beverage brands
Tequila & spirits
Corporate sponsors
Municipalities
Nonprofits
Restaurants & venues
Private clients
Get in touch

Let's build
something.

Festivals, brand activations, private events, consulting — tell us what you're working on and we'll tell you how we can help.

joe@TrueHospitalityCreative.com